Mark Ritson: Facebook’s erroneous video metrics show no one has a clue about digital

The latest scandal in the world of digital marketing once again reminds us that, as 2017 approaches, we are heading into strange new marketing territory. More than half of all UK advertising spend now goes into digital. More than half of that half – actually three quarters of new digital spending in 2015 – goes to Google and Facebook. And these two companies are making it up as they go along in terms of terminology and measurement units as the speed of advertising change exceeds the