30-05-2017 17:16 via marketingweek.com

Mark Ritson: Can AB InBev avoid killing its craft beer brands?

One of the great transformational experiences of my lifetime has been drinking beer in American bars. As a man who spent more of his 20s in America (and mostly in bars) than in the UK there is no-one who can testify better to just how disappointing American beer once was. Somehow Americans, and me along with them, accepted the idea that the variants offered by Budweiser, Miller and (if you really wanted to push the boat out) Coors were enough to satiate all your drinking needs.
And then it all s
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