Mark Ritson: Buckle up for marketing’s ‘Big Seven’ in 2018

Well, fellow marketers, we are almost at the end of the road for 2017. Can you believe it? As 2018 approaches from over the horizon I wanted to reach out directly to you and check that your marketing is in good shape for the year ahead.
Below you will find seven key challenges to review and then score your own marketing capabilities against. I’ve attended most of the big marketing conferences around the globe this year – both in the UK and further afield. It’s taken me a few w