Mark Ritson: Believe it or not, Ivanka’s brand benefits from Trump’s presidency

Ten years ago a young American entrepreneur and business school graduate took a gamble. Frustrated with jewellers who appeared to exclusively target male customers when promoting female jewellery, she set out to create a collection of rings, necklaces and bracelets that were inspired by and created for successful modern women who choose their own jewellery.
A year later and the success of the initial business led her to extend her brand into women’s footwear, then accessories and finally f