Marc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50%

Procter & Gamble's (P&G) top marketer Marc Pritchard has said the brand is seeking to slash the money it spends on "wasted media" by 50%, having already reduced the figure by 20% as part of its mammoth efficiency drive. 
Discussing how the world's biggest advertiser planned to "reinvent media" in its ongoing quest for transparency, Prichard said the FMCG giant had decreased investment on inefficient media by one-fifth across the board since issuing a "wake up call" to