Mapping Taylor Swift’s masterful marketing of ‘Midnights’

From elusive TikTok posts to billboards scattered around the globe, here’s how the country-singer-turned-popstar kept Swifties hooked during the lead-up to her 10th album.
Brands and marketers have much to learn from Taylor Swift.
In the last two months, the 11-time Grammy winner broke both Billboard and Spotify records following the release of her 10th studio album, ‘Midnights.’ Here’s how she, her PR team and her record company skyrocketed her stardom.
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