Manscaped CMO on authenticity, Pete Davidson and cultural variants of the word ‘balls’

How do you talk about the unmentionable without getting your brand canceled? According to Manscaped chief marketing officer Marcelo Kertész, the key is a delicate dance between modest sensitivity and bold humor.
Manscaped is on a mission to destigmatize men’s grooming. 
Founded in 2016, the brand has become known for its edgy marketing campaigns, which typically revolve around moderately risqué humor. Unlike so many other brands with products designed for the tender lovin