Mandate for B2B marketers from Marketo CEO: Stop marketing and start engaging

This week at the Marketing Nation Summit, Steve Lucas, chief executive officer at Marketo, Inc., urged the audience of nearly 6,500 marketers to market less, engage more with customers and stay relevant in a competitive landscape.
"The time is now for marketers to stop marketing and start engaging customers, prospects, employees, and partners by curating personalized, meaningful experiences that resonate with them. This requires a new way for brands to listen, learn and engage," said L