Manchester United partners with the new Facebook augmented reality developer platform

Manchester United is one of the first brands to partner with the newly launched Facebook developer platform for augmented reality, Camera Effects.
"We are making the camera the first augmented reality platform," were the opening words of Mark Zuckerberg as he announced about the new reality image filters and interactive experiences to its new Camera Effects platform.
Facebook will depend on an inventory of  external developers to contribute towards this new platform.  After Facebo