Manchester United leverages localised digital content to woo fans in China

Manchester United continues to woo its China fans by digitally engaging them through localised content.A series of films, produced by United's creative agency in China, Qumin, have merged football, Manga and gaming to inspire Chinese football fans. The animation is in a popular Chinese style of Manga, with interactive elements and personalisation built into the story.
The story is written in collaboration with Sina Sport’s football editor Chen Chi and is