Manchester City get smart with data to create personalised fan experience platform

Manchester City are launching a new digital platform that will utilise user data to offer personalised experience for fans while facilitating fan engagement.
Launching globally today (7 August), the new Cityzens platform has been integrated within Man City's website and has been designed to facilitate engagement between fans as well as with the club itself.
One of the key tools in allowing fans to come together is the Community Map feature, which allows users to talk with other support