Management consultancies: 'The smart agencies are trying to work with us'

Advertising agencies have nothing to fear from consultancies and should be trying to work with them, not against them, according to senior executives at Accenture, KPMG and PwC.
The comments come as Australia’s management consultancies have stepped up their marketing services divisions, hiring new talent from brand and agency backgrounds and acquiring marketing businesses.
In the last twelve months, the likes of Accenture, Deloitte, KPMG and PwC, have all ramped up their CMO and Marketing