31-05-2018 05:35 via thedrum.com

Man + Machine: People are always going to be needed

It seems like the world is getting smarter around us. Technologies seem to know what we are going to do before we do it. Our phones know what restaurants are nearby. Our computers know just what we have been thinking about buying. Even our TVs and Kindles know what we want next to entertain us.
In this digital era of revolution, where technology is effectively learning our interests, behaviours, and preferences, an important question is raised: how will humans in the advertising profession compl
Read more »