Man City's top marketer on how its kids app will secure the next generation of fans

Manchester City has developed its first children's app in the hopes of cultivating its future fandoms. But it’s doing so at a time of increasing scrutiny over how brands are engaging with kids online.
The City Football Group is quickly becoming one of the world's first truly global brands, but the key to its next phase of growth is securing a generation of fans who some worry are not as interested in football as previous generations. 
Speaking to The Drum, City Group’s