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M&S debuts food ad after marketing overhaul
Marks & Spencer has revealed the first TV ad for its food business after relaunching its marketing under the ‘Spend it Well’ strapline. Created by its new agency Grey London, the ad showcases food including scallops, focaccia and glazed ribs and encourages viewers to “pick up their knife and fork and get ready to travel”.
The first 40-second ad will be followed up by 20-second executions, as well as social media activity