M&S dismisses segmentation as it claims fashion attitudes are ageless

There’s no hiding from the fact M&S faces an uphill battle to fix its struggling fashion division. When M&S appointed Steve Rowe as CEO at the start of the year, he quickly admitted: “Our priority is fixing clothing as we’ve not been as stylish as we need to be.”
And for the 13 weeks to 2 July, the retailer saw its like-for-like general merchandise sales fall a staggering 8.9%, with critics slamming its outdated fashion ranges.
But despite the retai