M&S: Data is the glue that underpins the brand

Marks & Spencer is hoping a focus on data and personalisation can help turn around its fortunes and make it one of the world’s leading retailers again.
M&S saw pre-tax profits increase fourfold to £118m in the six months to 30 September as revenue in its troubled clothing division stabilised on the back of a 5.3% increase in full-price sales. However, food, for so long responsible for propping up the company, saw sales growth slow in the face of headwinds including inflation