M&S’s restructured Clothing & Home team ditches broadcast spend in digital-first campaign

Marks & Spencer’s Clothing & Home division has unveiled its first work as a standalone marketing function, choosing to abandon broadcast TV spots in favour of digital for a product-focused campaign.
‘Must-Haves’ highlights on a swathe of Autumn essentials from across the womenswear, menswear, kidswear, home and beauty departments. It was created by agency of record Grey London.
The hero film, which plays out to David Bowie’s Modern Love, is a montage of well-dress