M&S drops RKCR/Y&R and appoints Grey London to handle both creative and digital business

Marks and Spencer has awarded its £60m creative advertising and digital account to Grey London following a 10-week battle amongst WPP’s biggest shops for the business.
It’s the first time the digital and creative has been combined and marks the end of a 16-year relationship with RKCR/Y&R, which handled the latter.
M&S’ marketing boss Patrick Bousquet-Chavanne said he was “delighted” with the result of the pitch.
“Grey will ensure M&S maintain