M&S clothing uplift sets the stage for marketing revamp later this year

A surprise boost from M&S’ Christmas clothing sales sets the stage for its upcoming revamped marketing strategy to prove it is the start of a recovery rather than a fortuitous outcome of a stretched reporting period.
The retailer’s clothing sales have disappointed in past years despite constant attempts to turn it around. It’s why the uplift, which saw its clothing sales rise 2.3% in the 13 weeks to 31 December, surprised analysts with the business already deep into th