M&C Saatchi to counter far-right hate speech in £60m anti-extremism campaign

Advertising agency M&C Saatchi has been brought on board by the UK government to lead a £60m advertising campaign to combat extremism, hate speech and racism.
Focused on far-right ideology the initiative seeks to counter online propaganda by harnessing social media amidst growing concern at expansion of the ‘alt-right’ movement in the UK and continental Europe.
In the US too such views are gaining ground with Steve Bannon of Breitbart News, labelled a neo-fascist, elevated