M&C Saatchi Mobile repositions itself as M&C Saatchi Performance

M&C Saatchi Mobile is dropping its mobile-focused name for M&C Saatchi Performance, in order to better reflect the fact that people are now device agnostic.
The repositioning aims to particularly reflect the modern world's ‘hyperconnectivity’ as connected devices and 5G push the level of data and complexity in marketing.
James Hilton remains global chief executive of the business, while the Asia business will also still be run by Asia Pacific managing director Chris Steedman.