12-10-2016 16:21 via marketingweek.com

Malibu wants to banish British queuing tradition with internet-connected cup

Malibu is using the Internet of Things to “alleviate customer experiences” in bars and clubs by banishing queues and delivering customers’ drinks directly to them.
The ‘Coco-nect’ cups send signals to bar staff every time a fresh drink is required. To place their order, customers need to twist the base of the coconut-shaped cup. They can then carry on talking, drinking or dancing while their drink is prepared and delivered straight to them.
Twisting the cup’s
Read more »