Making the man-child matter: How Cap’n Crunch found its real audience

If you're a certain kind of baby boomer, you may have enjoyed the relatively care-free 70s and 80s staying up ‘til all hours, larking about and hitting the kitchen cupboards around midnight on the hunt for chocolate bars, toast and jam and, in my case, huge bowls of cereal. I still have all the free merchandise today - playing cards, breakfast bowls, yo-yo's etc.
But, of course I wasn't the target market - it was at least 15 years younger and running around in short trousers. But the noctu