Making the artist: What does it take to break through in music in 2017?

By Katie McQuater & Doug Zanger
Radio and A&R are two of the most established cogs in the well-oiled music industry machine due to their roles in bringing new artists to the world. And while they both still play an undeniably important part, today’s digital world and innovative new live environments have given rise to new means of artist development.
In recent years, a host of disruptor platforms have shaken up the music industry, leading some to question the importance of radio as