Make sense of the data overload

Natalia Talkowska of Natalka Design captured insights from the roundtable in a Sketch Note created using ‘Squid’ software.Many marketers are failing to turn mountains of data into actionable insight that will drive the bottom line because they are not asking the right questions and do not have the right skills to analyse information correctly.
These damning observations were shared at the C-suite roundtable session sponsored by Microsoft and moderated by Marketing Week and Econsultan