Mailchimp’s eccentric new spokesperson explains why the service is like a ‘second brain’

Mailchimp’s latest campaign strips the jargon out of the typically dull world of marketing automation by explaining that the platform is really just like having a second brain.
The ads feature an eccentric spokesperson who explains the platform’s capabilities in layman’s terms to give viewers a clear understanding of what exactly Mailchimp does. Created by Droga5, the campaign is targeting small business owners who might need help with things like ad retargeting, sending order