Mailchimp plays up its ‘unconventionality' in brand and UX redesign

Mailchimp has received a new brand identity, customer experience and website, working with partner agencies Collins and R/GA to put together the finished product.
Brand experience firm Collins helped the platform clarify its brand and identity system, elevating the unconventional nature that has made the brand one of the more ubiquitous names in tech today. Collins updated brand mascot, Freddie, switched out its old script logotype for a chunkier wordmark that fits the monkey, added in a couple