Mail Brands UK will allow advertisers to use its first party data to better target audiences elsewhere on the web in new programmatic deal

Mail Brands UK has struck a deal with programmatic agency Infectious Media to build out its audience extension capabilities. It will now allow advertisers to take its consumers’ online activity and use that data to understand and reach relevant audiences elsewhere.
Infectious Media’s clients - which includes Adidas, John Lewis and Expedia - will be able to take advantage of MailOnline’s huge scale to understand the activity of a range of audience segments, allowing for better a