Mail Brands UK opens up data to let advertisers target users elsewhere on the web in new programmatic deal

Mail Brands UK has struck a deal with programmatic agency Infectious Media to build out its audience extension capabilities. It will now allow advertisers to take its consumers’ online activity and use that data to understand and reach relevant audiences elsewhere online.
Infectious Media’s clients - which include Adidas, John Lewis and Expedia - will be able to take advantage of MailOnline’s huge scale to understand the activity of a range of audience segments, and then target