Magic Leap names R/GA EMEA CCO James Temple experience chief as agency partnership begins

R/GA London was named the agency partner for Florida-based Magic Leap, the much-hyped mixed-reality (MR) start-up.
Magic Leap had formally released its first product earlier this month, with its flagship Magic Leap One available for developers to purchase. In naming the IPG innovation agency as its partner, it looked to engage both devs and consumers on the benefits of the device and tech it uses. Upon launch, The New York Times was named one of the startup's first and only partner in the publis