MadeBrave named sole creative partner for First Bus Scotland

MadeBrave have been named as sole creative partner for First Bus Scotland, taking responsibility for all advertising, brand and marketing activities for the public transport provider.
The first fruits of this partnership will launch later this week with a ‘Kids Go Free’ summer promotional campaign granting unlimited all-day travel for up to two children on the purchase of an adult day ticket.
Andrew Jarvis, managing director for First Scotland, said: “It is an excitin