Madame Tussauds set to reposition with Atomic appointment

Atomic London has beaten three agencies to scoop the global creative account for attractions brand Madame Tussauds, which is planning a global repositioning.
The appointment comes as Madame Tussauds Las Vegas is venturing beyond its century-long waxworks attraction and expanding into virtual reality to boost footfall. The company, which is renowned for its static depictions of famous and historic people, is looking to create museums of the future with the VR tech.
The new brand repositioning fro