Macmillan preps for brand overhaul as it looks to become ‘more inclusive and gritty’

Macmillan Cancer Support is prepping a brand overhaul, with a new strategy set to launch in early 2017, as it looks to “move away from metaphors” and tell consumers about the charity’s different services.
Speaking to Marketing Week, Richard Taylor, Macmillan’s executive director of fundraising, marketing and communications, revealed that the charity will have appointed a new creative agency by the autumn, “immersed them in our work by Christmas” and launch ne