Machines will rule in 2018, according to iProspect future focus report

iProspect has released its annual future focus whitepaper, geared to examine how machines and technology are impacting marketing and advertising in the year ahead.
The paper, which is the third edition released by the digital performance marketing agency, takes a look at how brands can make the most of machines in 2018, from facilitating seamless consumer experiences to delivering greater efficiencies.
The agency interviewed 250 of their global clients, including FTSE 100 and Fortune 500 compani