Lyle’s Golden Syrup returns to TV after 25 years

Lyle’s wants to attract a new generation of foodies and bakers as it launches it first TV campaign in 25 years.
The £1.8m campaign, set to air on Monday (31 October), introduces the brand’s new tagline ‘Sticky But Worth It’.
The TV ad, created by Iris Worldwide, sees a woman getting in a sticky mess with Lyle’s Golden Syrup as she makes numerous bakes, including gingerbread men, syrup sponge and flapjacks. It then shows her on a video call with her daughter wh