Lyft shaves the Glowstache – replacing it with the AMP, a colourful LED message board

Ride-hailing company Lyft has shaved its famous brand mustache, instead putting its physical branding hopes upon a LED sign called ‘AMP’.
The company claims that the sign will display text such as passenger names and can shine a user-requested colour to aid pickups.
The Amp is a pill-shaped Bluetooth sign which, according to the company, creates a “new line of communication” between drivers and passengers.
Video of A New Way To Glow 
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