Luxury brands embrace digital, but still wary of programmatic

Luxury brands in a digital environment
Luxury jeweller Cartier recently won a High Court case battle where it successfully argued that internet service providers should block websites selling counterfeit versions of its goods.
The case highlights some of the difficulties luxury brands and their marketing teams face when composing an effective digital strategy, especially that given the enormity of the internet, it is almost impossible to police. Yet passing up on its massive potential as a means