08-02-2018 11:44 via thedrum.com

Lufthansa brand refresh sees a 'slimmed down' crane soar through a blue colour scheme

A healthy dose of blue sky thinking has seen German carrier Lufthansa adopt a new brand identity as part of the airline's first livery refresh for its fleet in more than three decades.
Gone is the distinctive sun-like orb and in its place is a dark blue coat with yellow accents, which will eventually be reproduced on all its aircraft as well as on boarding passes, airport counters and online.
Seeking to marry a hundred-year heritage defined by a pictographic representation of a crane, the compan
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