Lucozade plots biggest ever product launch as it enters water market

Lucozade is planning its biggest ever product launch as it looks to shake-up the bottled water industry by offering “functional water” targeted at people with a fitness-inspired lifestyle.
The launch of ‘Fitwater’ is the culmination of a two-year journey after research showed that exercise is changing and people are doing less intense exercise. As a result, Lucozade is hoping to reach a broader group of people than its current sports drinks, including those that exercise