Lucky Generals sells majority stake to TBWA, founders to remain

Lucky Generals has sold to TBWA for an undisclosed sum following several months of negotiations.
The Omnicom agency will take a majority stake with the three founders - Helen Calcraft, Andy Nairn and Danny Brooke-Taylor – to remain in their existing roles and retaining a significant minority share in the company.
The new structure will see TBWA form a sub-group in the UK, consisting of Lucky Generals and TBWA\London, where both will continue to operate as two separate brands.
The agency sa