Luc Wise joins Publicis Conseil as CSTO as it repositions as a total brand experience agency

Publicis Conseil, which belongs to the Publicis Worldwide network, has appointed Luc Wise as chief transformation and strategy officer (CTSO).
Wise will be tasked with accelerating the business transformation for Publicis’s clients, both locally and globally, and is part of an new strategy within the Publicis Group. Following the merger with Nurun - Publicis Counseil is repositioning itself as a total brand experience agency. 
The new appointment illustrates Publicis’s goal