‘Understanding the why’ is key to success in web design & branding

Robert Reilly of boutique agency Mixed Handed Branding outlines his vision for working with clients to develop a clear sense of purpose that grows loyalty and relevance with its customers, as part of the Wix Partner Awards series.
Purpose is a frequently used term in the marketing world, and one that’s in danger of losing its meaning in some quarters. Too often it’s thrown around as evidence of a brand’s claims to virtue while having little connection to the reality of that bus