‘It’s a Tide Ad’ director on crafting the perfect pastiche, David Harbour & Super Bowl deadlines

Directing the Super Bowl ad to satirise all Super Bowl ads took restraint in both scripting and shooting to guarantee maximum comic effect across the world. The talent behind the camera explains to The Drum how they made the blazing self-awareness of ‘It’s a Tide Ad’ work.
Traktor is a Scandinavian filmmaking collective that began collaborating on directorial projects in the 1990s. Since then they have always requested to be referenced under that name, regardless of who in the