L’Oreal debuts Snapchat Spectacles and diversifies brand ambassadors

Snapchat Spectacles made their red-carpet debut Sunday with L’Oreal Paris. The official sponsor of the Golden Globes used the specs to give viewers a sneak peek into the awards show and go behind-the-scenes.
The devices were donned by celebrity makeup artist Sir John, as well as two brand ambassadors, to show everything from celebrities getting ready backstage to the walk down the red carpet.
L’Oreal is no stranger to Snapchat. Last summer, the brand used Snapchat around its Infallib