Lords call for investigation into ‘dysfunctional and opaque’ digital ad market

The House of Lords is calling for the competition watchdog to launch an investigation into the “dysfunctional and opaque” digital advertising market.
The call comes after senior peers heard complaints from the ad industry that “Google alone has control at all levels of the market” and urged the industry to “take greater steps to self-regulate”.
The Lord’s investigation also called on the Competition and Markets Authority to undertake a market study of th