L’Oréal’s new CMO on why brands shouldn’t have a digital strategy

One thing becomes clear when meeting L’Oréal’s new chief marketing officer for Western Europe – he is feeling rather optimistic.
Stéphane Bérubé arrived in the UK two months ago, having spent 15 years with the business in Canada. He takes over from Hugh Pile, who is currently on sabbatical to help run his family business.
Having had close relationships with the Canadian media, Bérubé invited some of the trade press into L’Or&eacut