L’Oréal teams up with Ready Player Me to launch beauty products in the metaverse

The brand announced yesterday that products from Maybelline New York and L’Oréal Professionnel are now accessible on more than 4,000 virtual experiences. 
L’Oréal Group is doubling down on its metaverse efforts with a partnership with avatar creation platform Ready Player Me. 
Yesterday, the beauty products giant announced that two of its most preeminent brands — Maybelline New York and L’Oréal Professionnel — have released &ldquo