L’Oréal looks to drive up ecommerce sales in AR partnership with Facebook

L’Oréal is partnering with Facebook to develop augmented reality experiences for its brands as it looks to improve the customer experience and drive up ecommerce sales.
The collaboration will see L’Oréal’s recently acquired AR entity Modiface create augmented reality-powered services such as make-up try-on for its brands that work with Facebook camera products. The collaboration will initially be tested on L’Oréal’s NYX Professional Makeup bran