Long live gonzo – five things planners can learn from Hunter S. Thompson

Gonzo planning, or planning by intuition, has a notorious reputation among many old-school practitioners and most all of your clients: they deem it as emotional, lazy and erratic – everything that the traditional view on strategic planning resents.
However, with the most current information of human decision-making – that it’s emotional, lazy and erratic – I argue there’s a more desperate need for intuition-led, adventurous beat planners than ever. Not just to